Social Media Trends — 2026-05-27
TikTok's marketing momentum is rebounding despite regulatory headwinds, while Instagram continues its crackdown on aggregator accounts. Sports leagues are capitalizing on social media value—the NHL generated $364.5M this season, with the Colorado Avalanche leading the charge.
Social Media Trends — 2026-05-27
Platform Updates
Instagram Targets Aggregator Accounts Instagram has updated its algorithm to no longer recommend photos and carousel posts from aggregator accounts and profiles focused on reposting content. This move aims to elevate original creators and reduce the visibility of low-effort, republished material across the platform.
Trending
"2026 Is the New 2016" Takes Off Across TikTok A nostalgic viral trend has captured TikTok users' attention as creators recreate and reference iconic moments from 2016. The trend includes references to the Bottle Flip Challenge, the Mannequin Challenge, Pokémon Go, dabbing, and internet memes like "catch me outside, how 'bout dat." TikTok searches for "2016" increased sharply in early 2026, with millions of videos using filters and aesthetics from that era.
Creator Watch
TikTok Regains Ground Despite Uncertainty After years of regulatory pressure and uncertainty, TikTok is rebounding with renewed focus on commerce, creator tools, and entertainment offerings. The platform continues to attract creators despite competitive threats from other short-form video platforms and changing user behavior patterns.
NHL Generates Record Social Media Value Professional sports leagues are leveraging social platforms at unprecedented scale. The Colorado Avalanche led the NHL with the most social media value during the 2025-26 season, as NHL clubs collectively generated $364.5M in value across Facebook, Instagram, X, TikTok, and YouTube.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
Powered by
