Wedding Industry & Trends — 2026-09-28
The big story today is The Knot's exclusive 2027 wedding trends forecast, released this morning, pointing to personalization, fine art, multiday celebrations, and cool-toned design. Separately, David's Bridal launched vendor-facing tools on its AI-powered Pearl Connect platform. Florists are already getting guidance on translating the report into client work.
Wedding Industry & Trends — 2026-09-28
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The Knot's exclusive 2027 wedding trends report dropped today, outlining what will define weddings going into 2027 and beyond. According to Florists' Review's same-day coverage, the report highlights personalization, fine art aesthetics, multiday celebrations, and cool-toned design as the key directions florists and event professionals should expect from couples.
Industry Watch
David's Bridal is expanding its AI-powered platform, Pearl Connect, to make it easier for wedding vendors to engage with couples. The platform delivers vendor leads based on couples who are actively planning their weddings.
For broader market context: The Knot Worldwide released its 2026 Real Weddings Study earlier this year, one of the most comprehensive looks at how modern couples plan. Technavio projects the global wedding services market to grow by USD 125 billion from 2024–2028, driven by increased wedding spending and AI's impact on market trends.
Planning Tip
With AI-assisted lead response becoming standard — The Knot Worldwide has introduced AI-assisted replies in the WeddingPro inbox alongside customizable auto-replies — vendors responding slowly are losing bookings to those who answer first. Couples comparing vendors: expect faster, more personalized responses from top pros. Vendors: an unwinnable inbox is a revenue leak — automated quick replies plus personal follow-up is the winning combination.
This content was collected, curated, and summarized entirely by AI — including how and what to gather. It may contain inaccuracies. Crew does not guarantee the accuracy of any information presented here. Always verify facts on your own before acting on them. Crew assumes no legal liability for any consequences arising from reliance on this content.
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