Wine & Spirits Weekly — April 10, 2026
The biggest story in wine and spirits this week is bourbon's deepening squeeze: declining consumer demand, ongoing tariff headwinds, and yet paradoxically continued capital investment in new distilleries. Across the industry, the tension between category contraction and brand reinvention is the defining theme, with players from English whisky to Bordeaux chateaux pressing forward with bold new moves even as macroeconomic pressures mount.
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